The 2013 Super Bowl is fastly approaching…For many…the commercials have become a huge hit for all those who dislike the game but enjoy the advertisement aired during the game…This week we will share some of our staffs all-time- favorite Super Bowl Commercials…
The most notable was aired in January 2002. Budweiser ran this commercial for one of their famous Super Bowl spots. It only aired once. Anheuser-Busch wanted it only to be a symbol of remembrance and respect to the victims of 9-11…Watch Video Next Page
A Look at Super Bowl Advertisements…
In 2011 the auto industry dominated made a huge comeback in Super Bowl ad spending, reaching $77.5 million, up from $32.7 million in 2010.
From 2002 through 2011, the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers…
The Super Bowl reaching more than 90 million viewers.
Advertising space can typically cost millions of dollars.
Share your favorite commercials with us….Submit link to firstname.lastname@example.org
- 1973 – The first famous Super Bowl commercial was for Noxzema featuring legendary New York Jets quarterback Joe Namath.
- 1973 – Master Lock ran the first of their long-running advertisements showing a sharpshooter shooting at and hitting a Master Lock in a failed attempt to open the lock.
- 1977 – Xerox introduced the 9200 high speed duplicator system with Brother Dominic duplicating documents in a medieval monastery.
- 1980 – A spot for Coca-Cola featuring Pittsburgh Steelers All-Pro defensive lineman “Mean Joe” Greene, who is offered a Coca-Cola by a young fan and tosses the kid his game-worn jersey as repayment. However, it is technically not viewed as a Super Bowl ad since it actually debuted on October 1, 1979, not during the day of the game.
- 1984 – The ad for Apple’s Macintosh followed a 1984 theme. Directed by Ridley Scott, the ad featured a woman wearing track-and-field clothing sprinting into a large auditorium and hurling a large hammer into a screen right before security guards can subdue her. On the screen was a large Big Brother-type of face speaking to a massive assembly of drone-like people. His last words were “We shall prevail,” before the screen explodes and leaves the audience enraptured in gazing at the spectacle. The ad ran just one more time on television.
- 1985 – Generally considered unsuccessful, the Apple “lemmings” ad is shown featuring many PC users walking to their doom over a cliff.
- 1990 – Ridley Scott directed an ad for the Nissan 300ZX Twin Turbo. The ad depicts a dream sequence with the driver in a Twin Turbo 300ZX, competing against an unknown enemy. First the 300ZX races a motorbike, then a race car, and finally a jet fighter plane. At that point the plane is about to catch up to the 300ZX before the two turbochargers of the 300ZX “kick in”, greatly increasing engine power and the car accelerates away from the plane. The ad was only run once due to complaints that it promoted street racing. Nissan ran another popular Super Bowl ad for the 300ZX in 1995.
- 1993 – In perhaps his most famous ad, Michael Jordan and Larry Bird play a game of HORSE for a McDonald’s Big Mac and French fries. The game is made more interesting due to the increasingly complex set of obstacles set for both players. Another Michael Jordan ad featured him and Bugs Bunny playing basketball against Marvin the Martian. This commercial inspired Warner Brothers to create Space Jam.
- 1995 – Budweiser Frogs commercial debuts, featuring three frogs “Bud”, “Weis”, and “Er” sitting on a pond, croaking their names.
- 1995 – Nissan again ran a commercial for the 300ZX (which they advertised in 1990). The ad featured the car as a toy driven by a G.I. Joe picking up a Barbie-like doll. Despite being a popular advertisement, Mattel successfully sued Nissan to take the ad off TV.
- 2000 – Year of the dot com commercials.
- 2002 – Budweiser produced a commercial featuring the Budweiser Clydesdale’s (titled “Clydesdale Respect”) as a tribute to the terrorist attacks of 9/11. The commercial shows the horses walking across the Brooklyn Bridge into New York City. They then stopped, gazed at the ruined New York skyline, and bowed in reverence and respect. The commercial aired only once, but was available on the website for a period of one year.
- 2009 – Joe and Dave Herbert from Batesville, Indiana create a Doritos commercial where one employee makes a wish come true by throwing a snow globe against a vending machine glass and breaking it (which was done in one take), and another worker using the same snow globe to hit his boss in the “family jewels”. The ad earned a US$1 million payday as the number one ranked ad in the annual USA Today Super Bowl Ad Meter survey from Doritos’ owners, Frito-Lay as part of their annual “Crash The Super Bowl” contest.
- 2009 – Pittsburgh Steelers safety Troy Polamalu is involved in a spoof of the 1980 Coca-Cola ad where a kid tries to give him his Coke Zero, but the two Coke brand executives which usually appear in Coke Zero ads and over zealously defend their brand suddenly appear and take the bottle. Polamalu tackles one of them, drinks the Coke Zero, then rips their shirt off and tosses it to the kid.
- 2009 – A PepsiCo commercial featured a silent, 60-second joke: Two deaf gentlemen drive to their friend Bob’s house, who is presumably also deaf, to watch the big game. Once they get to his street, neither remembers his address. They sit in the car arguing in sign language until one of them gets a clever idea and lays on the horn. One by one, the houses on the street light up-except for their friend Bob’s.
- 2010 – In an ad for Snickers candy bars, Betty White playing a young man with little energy is said to be “playing football like an old lady,” with the 88-year-old actress subsequently tackled for comedic effect. The ad ends with Abe Vigoda attempting to throw a pass.
- 2010 – A nationwide controversy surrounded Tim Tebow‘s decision to appear in an ad funded by the socially conservative organization Focus on the Family that was broadcast during Super Bowl XLIV on CBS. There were two 30-second commercials, which included Tebow’s personal story as part of an overall pro-life stance. The abortion issue was not specifically mentioned in the ad. Pro-choice groups condemned the ad, while pro-life groups rallied around Tebow.
- 19/20?? – One of the most famousSuper Bowl ad campaigns has been the “I’m Going to Disney World!” ads for the past 20 years.
- 19/20?? – “You keep your hands off my momma, and you keep your hands off my Doritos!”
- 2011 – Chrysler created an ad featuring shots of the once great industrial city of Detroit, cutting to the visuals of rapper Eminem driving the Chrysler 200 about the city while his song “Lose Yourself” plays in the background. The commercial pauses just enough for the MC to enter downtown Detroit’s famous Fox Theater and face the camera to utter the line “this is the Motor City and this is what we do.” At 2 minutes, this was the longest advertisement in Super Bowl history at the time, a record since equaled but not yet surpassed. It ends with a tagline on screen — “imported from Detroit” — making fun of imported cars and rekindling Detroit and thereby American pride.
- 2012 – Chrysler again aired a 2-minute-long ad, “Halftime in America”, this time with Clint Eastwood discussing Detroit as a model for the rest of the country in how to rebound economically. The ad drew the criticism of several leading U.S. conservatives, who suggested that its messaging implied that President Obama deserved a second term and, as such, was political payback for Obama’s support for the federal bailout of the company.
- 2012 – A commercial consisting entirely of the first minute of the upcoming movie from Marvel Entertainment, The Avengers, was shown during Super Bowl XLVI.
- 2012 – A Honda commercial starring Matthew Broderick which parodies his role in the film Ferris Bueller’s Day Off, this time with him faking illness to get a day off of work while he drives around Los Angeles attempting to avoid his agent.
- 2013 – Sodastream will be airing a version of a commercial that was banned in the United Kingdom on account of being deemed “a denigration of the bottled drinks market.”Coke is again coming back in full swing with their innovative commercials besides the famous Doritos super bowl commercials 2013. Several other commercials from brands including Volkswagen, Hyundai, Fiat, AXERIM etc. will be aired. It has also been confirmed that supermodel Kate Upton will be starring in the Mercedes Benz commercial for the Super Bowl.