Sesame Street Sues STX Entertainment for using Name in Tagline.

Sesame Street

The company behind “Sesame Street” is suing the makers of Melissa McCarthy’s upcoming raunchy comedy, “The Happytime Murders” for referencing the popular kids show in its marketing campaign.

The R-rated film follows “two clashing detectives” — Melissa McCarthy and her partner, a puppet named Phil Phillips — in Los Angeles as they work together “to solve the brutal murders of the former cast of a beloved classic puppet television show,” according to its website.

But it’s not the film’s use of profane puppets that “Sesame Street” is upset about. It’s the tagline used in the film’s marketing campaign — “No Sesame. All Street.”

In the lawsuit obtained by CNN, Sesame Workshop, the educational organization behind the long-running children’s show, argues that STX Entertainment does not have the right to use “Sesame Street” in its tagline.

The lawsuit particularly cites use of the tagline in the film’s “just-released trailer with explicit, profane, drug-using, misogynistic, violent, copulating, and even ejaculating puppets.”

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They argue that the tagline “deliberately confuses consumers into mistakenly believing that Sesame is associated with, has allowed, or has even endorsed or produced the movie and tarnishes Sesame’s brand.”

About “The Happytime Murders

When the puppet cast of an ’80s children’s TV show begins to get murdered one by one, a disgraced LAPD detective-turned-private eye puppet takes on the case.

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